Baltic Banking

Baltic Banking offers a broad range of products and banking services, including life insurance and leasing in Estonia, Latvia and Lithuania. The Baltic operations have about 4.1 million private and corporate customers and offer services through an extensive retail network comprising 194 branches as well as the Telephone Bank and the Internet Bank.

Swedbank holds leading positions in several key segments of the Baltic markets, with its largest share in Estonia.

One aim of the bank’s social engagement is to increase financial literacy. This is done through the project “Teach First,” whose goal is to raise the quality of education in socially vulnerable areas.

Priorities 2012

Baltic Banking will continue next year as well to strengthen its customer-oriented business model based on long-term, full-service relationships. In upcoming years the bank will review its distribution and service model to enable shift to the next-generation banking model. This will be based on effective electronic channels for basic banking services such as transactions, sales and certain types of advice, thereby allowing the branches to be used mainly to advise customers with more complex needs. New capital requirements from Swedish authorities will also affect the Baltic banking market.