Our purpose and values

Values

Swedbank has its roots in the Swedish savings bank movement, which dates back to 1820. Sweden’s savings banks were founded to help people achieve a higher standard of living and greater security through financial planning. Swedbank’s operations are still based on the same goal: to help the many people and businesses achieve a solid financial sustainability.

This means a balanced economy that ensures the well-being of the individual as well as society as a whole. By “the many” means that Swedbank is an inclusive bank, rather than exclusive. Our core business serves a large spectrum of individuals as well as small and medium-sized companies. We believe in a traditional banking model focused on close customer relationships and advice. Swedbank’s employees are attentive to customers’ wishes and act accordingly. The focus must be on their needs, not our products. This is reflected in Swedbank’s values, which are simple, open and caring.

We promote a sound and sustainable financial situation for the many households and enterprises.

Simple

• We make banking easier
• We make the complex simple
• We bring clarity to complexity

Open

• We are open up to new ideas and people
• We are honest & straightforward

Caring

• We are service-minded, warm and helpful
• We strive to build strong, lasting relationships