Strategic positioning
Swedbank’s strategy is the direction we have chosen to create customer and shareholder value in the long term. It is based on our purpose, our values and our vision.
A profitable bank with a large customer base
Our large, multifaceted customer base in our home markets of Sweden, Estonia, Latvia and Lithuania offers unique potential. We want to be able to help the many customers, from customers with basic needs to customers with the most advanced banking needs, and we want to do it in a way that creates significant customer value and significant profitability.
Long-term relationships
Swedbank is convinced that both the bank and customer benefit from a long-term, trusting relationship. We try to build fullservice relationships where we get to know our customers and their situation. In this way we can offer better advice at the same time that we improve our offering based on customer needs.
Decision-making close to the customer within clearly defined frameworks
Clearly defined frameworks and monitoring systems for the entire Group make it possible to delegate decisions close to the customer. These frameworks are designed for issues such as capital and liquidity, risks, monitoring and brand management.
A low risk level
Stable profitability is essential to win the trust of the capital markets, build the bank’s financial buffers and create the room to invest. Maintaining stable earnings over time requires low levels of credit, liquidity, market and operational risks.
…and industry-leading cost efficiency.
Priorities (pdf)
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