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Omslag till Lyckoslanten 1 2008

Private finances for the general public with the younger generation in focus

The Institute of Private Finances is part of Swedbank Group’s Public Affairs. Its mission is to make it easy for private persons to take decisions leading to safer existence and better economy. The goal for Swedbank and Savings Banks in Sweden is to be perceived as the obvious speaking partner at the times of major life events that affect every individual’s private finances and new business relations in the long run.

Private finances contain a lot of areas that the Institute is watching: social insurances; pensions; study grants; cost of living; taxes; savings, loans, insurances; contractual insurances and family law. The Institute always looks into financial issues and makes estimates from the individual’s point of view. It educates – lift the general public’s financial knowledge by writing newspaper articles directed to consumers as well as writing and commenting on Swedbank’s internal and external web-sites with educational purposes.

Publications in private finances are also issued, for example “Short Pension Book”,”Living together – family law” and their very oldest publication “Cash-book with common budget”, first published in 1940! The target group for the publication Ungdomsekonomen (”The Young Economist”) is young people aged between 16 and 24, but it has also proved to be a useful tool for parents of teenagers as guidance in matters related to young people and finances. The publication is a guide and a handbook in fundamental private household economics. It discusses situations which young people face when they enter a workplace or university and for the first time need to take responsibility for their own economy. There are presentation packages called “Economy for Youth” and “The Step into Adulthood”, depending on the age of the participants. These presentations are used by employees of the branches when they visit the schools to inform students about the important matter of private finances.

The lucky coin

Another example, targeting the even younger public is the quarterly publication Lyckoslanten (”The Lucky Coin”). Lyckoslanten has been published since 1926 and distributed by Swedbank and some independent Savings Banks, to children aged between 9 and 12. Each circulation comprises 525 000 copies. It is, most likely, the largest magazine for children in Sweden.
The aim of the magazine is to explain economic matters to children as well as adults, in a pedagogical and simplified manner. It is meant to be entertaining but at the same time educational for the children. Another aspect of the magazine is that it serves as a source of inspiration for teachers when they engage in educating children in matters related to economy and money.

The financial compass

www.ekonomikompassen.se (“The Financial Compass”) is an interactive site which contains:
  • The Bank of Knowledge with information and glossary.
  • Guides and tools for financial planning.
  • Dialogue with the bank – possibility to share your ideas and ask questions.
  • ”The Financial Game” – an entertaining game in theatrical enviroment with questions which help to develop skills in private finances. We have identified certain areas that we have built the game on: work; everyday finances; saving/loans; your future; housing.
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