A sound and sustainable financial situation for the many people and businesses
Swedbank has its roots in the Swedish savings bank movement, which dates back to 1820. Sweden’s savings banks were founded to help people achieve a higher standard of living and greater security through financial planning. Swedbank’s operations are still based on the same goal: to help the many people and businesses achieve a solid financial sustainability.
This means a balanced economy that ensures the well-being of the individual as well as society as a whole. By “the many” means that Swedbank is an inclusive bank, rather than exclusive. Our core business serves a large spectrum of individuals as well as small and medium-sized companies. We believe in a traditional banking model focused on close customer relationships and advice. Swedbank’s employees are attentive to customers’ wishes and act accordingly. The focus must be on their needs, not our products. This is reflected in Swedbank’s values, which are based on simplicity, openness, consideration and sustainability.
Simplicity
Our customers should be able to make the best of their financial situation with understandable products and clear, unambiguous advice. Our services should also be easy to use. Swedbank offers a positive, uncomplicated customer experience. When financial issues are complex, we provide clarity.
Consideration
Swedbank’s employees shall be service-oriented, reliable and helpful. We shall keep our promises. Swedbank tries to build strong, lasting customer relationships based on a desire to help people and businesses achieve their goals. We shall be an active, reliable advisor who understands people’s needs and how different actions affect their financial well-being.
Openness
We shall be honest, straightforward and open to new ideas, new people and new ways of serving our customers. We are a relationship bank, an inclusive bank serving a broad spectrum of customers.
Sustainability
Swedbank works to promote the financial sustainability of its customers and has a strong tradition of social commitment and high ethical standards. Swedbank contributes positively to society’s development by managing its business in a way that promotes sustainability socially, environmentally and financially.
