Linking to Swedbank
Do please link to swedbank.com, but we appreciate that you follow the guidelines below.
- Do not violate another party's rights
- Are not perceived as being immoral, offensive, insulting, racist, violent or otherwise unsuitable
- Do not violate a law, ordinance or other official instruction
Linking in the text
- With general linking to our start page the link's name shall be 'Swedbank', 'To Swedbank's website' etc.
- With specific linking to a service, function or subdivision the link's name shall explain where the link takes you, e.g. 'To Swedbank's car loans', 'To Swedbank's mortgage loans', 'Read more about Swedbank's car loans' etc. This type of explanatory text can also be placed in a title tag.
- The linking shall be placed so it is clear that Swedbank is not the sender of the content on the pages that link to Swedbank.
Linking with logotype
Handling of our logotype
It is also important that you do not modify the logotype, e.g. by expanding or condensing it, separating the symbol from the name or otherwise changing its basic shape or proportions. The logotype must be placed against a black, white or other neutral background. If the background is of another colour, the logotype must be placed against a black or white plate (including the free area that must surround it).
The size and placing of the logotype must be such that it is clear that Swedbank is not the sender of the content from the pages that link to Swedbank. The logotype should not be too dominant in relation to the actual sender.
If several logotypes are presented adjacent to each other the size of Swedbank's logotype should be such that it is perceived to be as big as the others. Since the logotype's quality deteriorates and it becomes almost unidentifiable at sizes below 75 pixels (width), it may in many cases be appropriate to use a text link instead of a logotype, unless the size of the logotype can be increased.