In summer 2021, Swedbank launched its awareness-raising ‘17’ project. The project helped the public to discover about the United Nations’ 17 Sustainable Development Goals whilst completing interactive tests related to specific Goals. Swedbank and partners – Vilnius city municipality, largest Lithuanian NGOs, public institutions, and Lithuania’s largest news portal, DELFI – created 17 different sustainability-related objects and placed them in various spaces in Vilnius.
At the end of 2020, Swedbank implemented a food waste awareness-raising campaign called ‘Foodprint’, along with its long-term social partner, Food Bank, and prominent young Lithuanian artist, Jolita Vaitkutė. The campaign won the award for Lithuania’s best sponsorship campaign at the 2021 Lithuanian PR Impact Awards.
Swedbank’s initiative ‘We care’ encourages its employees to volunteer. As of summer 2021, bank’s employees spent more than 40.000 hours working in various local environmental and sustainability initiatives, Food Bank, animal shelters, local NGOs, as well as contributing to other good causes. These volunteering efforts were recognized as the best communication project in the Baltics at the European Excellence Awards 2020.
In spring 2021, Swedbank co-founded ‘Profesionales.lt’, an initiative which empowers women to become keynote speakers and opinion leaders in the media and public life. The former president of the Republic of Lithuania Dalia Grybauskaitė became an ambassador of the initiative.
Swedbank is the main partner and an active participant of the annual discussion festival, ‘Butent!’. The bank emphasizes the topics of sustainability, gender equality, financial education amongst others. Swedbank is also the main partner of the international human rights documentary film festival, ‘Inconvenient films’, which takes place across various cities and towns in Lithuania. It is the biggest documentary film festival in Lithuania, and the only film festival of its kind in the Baltic States.
Swedbank constantly raises awareness surrounding equality topics in both the media and public life. In 2018, Swedbank launched a national social campaign called ‘Green Light’, which has been acknowledged as one of the most important gender equality campaigns in recent years. Swedbank is also an active member of Lithuania Diversity Charter.
Financial education is one of the core CSR activities of Swedbank in Lithuania. In 2018, the Finance Laboratory opened its doors at Swedbank HQ in Vilnius, the capital of Lithuania. It educates school children and students about main principles of economics and personal finances using innovative tech, gamification, and relatable daily life examples.
The Finance Laboratory organizes financial education lessons for school children, and publishes the e-magazine, ‘Ekonomikos klasė‘. In September 2020, the Laboratory published Lithuania’s first ever book on financial education for children, which is called ‘Pinigai ir kiti Gilučių šeimos reikalai‘. It was distributed to all Lithuanian school libraries and became a best-selling title. The book received four local and international awards for corporate social responsibility.
In January 2021, The largest remote lesson in Lithuania – Swedbank’s ‘Mokonomika’ – was streamed to 225,000 people across the country. This figure equals to around 8 percent of Lithuania’s population, and more than two thirds of all school children. ‘Mokonomika’ was widely recognized as one of the best corporate responsibility projects in Lithuania in recent years. It has also received 7 local and international awards.
Since 2009, the Swedbank’s Institute of Finances has been conducting research, providing insights, and actively promoting sustainable personal financial habits across Lithuanian society.
In 2020, the institute launched a financial-anxiety awareness campaign called ‘I Am Calm’, along with scientists from Vilnius Technical University and prominent Lithuanian contemporary composer Paulius Kilbauskas.
Swedbank also actively participates in large nation-wide educational projects, such as ‘Millenium Kids Academy’.
Swedbank’s entrepreneurship initiative, ‘Everyone Can’, continues to support small enterprises and is encouraging society to support small business. The initiative has many ways of showing how to support businesses from virtual Christmas Markets, to tips and tricks, and mentorship programmes for entrepreneurs.
In March 2021, Swedbank was the main partner of the largest business conference in Lithuania - Lithuanian Business Forum where it focused on topics of sustainability. Swedbank is also a long-term partner and contributor of sustainable business section in largest Lithuanian business news daily and portal Verslo Žinios.
ROCKIT is the key FinTech hub in Lithuania, which is powered by Swedbank. Here, top creators and founders build the future of Financial Technologies and the next-generation of sustainable innovations.
Swedbank is one of the main partners of Futurepreneurs, a sustainability pre-acceleration program for impact-driven entrepreneurs. The program includes open lectures on business starting basics, hands-on workshops, individual mentorship sessions with business professionals and an opportunity to pitch in front of potential investors.
Swedbank is an active member of the Lithuanian association of responsible business.