Swedbank's strategic direction
Swedbank's strategic direction with purpose, vision, customer promise and values as well as our common foundation governs our business and guides us in our daily work.
We empower the many people and businesses to create a better future. Our purpose is firmly anchored in our 200-year heritage. Since the start of the savings banks movement, we have believed in everyone’s opportunity to improve their financial situation.
We have the same purpose today, where we believe that by providing the right advice, services and products to the many customers in our home markets every day, we will have a positive impact on their lives and on society. In 2020, we reviewed our vision, our customer promise, our values, and our common foundation.