2018-11-30 08:00
Swedbank receives top ranking and is appointed "Industry Leader 2018" in the Sustainable Brand Index B2B
Swedbank has been appointed by leading decision makers to "Industry Leader 2018" in the Nordic survey Sustainable Brand Index B2B. In the assessment, decision makers in large companies, with a turnover exceeding 500 MSEK; have ranked Swedbank as the most sustainable company in the banking industry.
"We are very proud and happy to have been top ranked as "Industry Leader 2018". Our way of working with sustainability, and integrate it throughout our business, seems both clear to our customers and is also perceived as very positive. We all need to help increase the pace of the transition to a more sustainable society, and our customers' ever increasing interest in making sustainable choices inspires and drives us forward, and together we make a difference. We see this top placement as a receipt that we are on the right track, says Fredrik Nilzén, Head of Group Sustainability, Swedbank.
The survey, which is conducted annually by the company SB Insight, is based upon the results of 1,000 interviews and 5,000 brand assessments, done during the period September to November 2018. The aim is to assess and rank companies from a sustainability perspective - and how leading decision makers’ values sustainability as an impact factor when choosing a supplier or collaboration partner.
Swedbank´s top ranking is motivated by: “Decision makers in Sweden's largest companies, finds Swedbank best amongst the banks in shouldering the responsibility for environmental and social issues. Underlying driving forces to it, for example, are also that Swedbank is considered to be a major bank; and still is acting locally and actively, working with sustainability as an integrated part of their business offerings towards the customer. Swedbank´s sustainability work is clearer than their competitors.”
About The Sustainable Brand Index B2B The Sustainable Brand Index™ is the largest brand survey in the Nordics, focusing on Sustainability. Sustainable Brand Index™ is owned and run by the company SB Insight AB. SB Insight is a private company owned by the employees, with operations in the Nordics, The Netherlands and the Baltics. The Sustainable Brand Index™ is financed by SB Insight AB, the company behind the study to 100 %. (Read more about SB Insight).
For further information:
Fredrik Nilzén, Head of Group Sustainability, Swedbank, +46 76 773 19 26
Josefine Uppling, Head of Press Office, Swedbank, +46 76 114 54 21
