Accessible banking

Smiling woman leaning her shoulder against a wall

To ensure accessibility for every customer group, Swedbank works in several ways to make it easier for customers to meet the bank, both physically and digitally. To make our banking services more accessible, initiatives have been taken to make it easier to obtain and understand the products and services that the bank offers.

Digital banking

Swedbank’s digital services make it easy for customers to contact the bank and do their banking whenever and however they want. Availability, regardless of channel, is one of the most important factors mentioned in customer surveys. In addition to branches, a range of services are available on digital platforms such as the mobile app and the internet bank.

Accessible services

Swedbank offers our customers accessible services. This includes introductory videos for the mobile bank and Mobile BankID in eight languages besides Swedish, security information in 9 languages, and options that allow the hearing impaired to receive personal assistance by phone. In addition, the security token is available with larger buttons and louder sound, and folders/product sheets are printed in Braille.

Branch offices

The traditional bank office is still appreciated for a personal meeting and advice. In Sweden, all branch offices are accessible to people with disabilities, and in the Baltic countries 94% of the branches are accessible.

In partnership with retail stores and service providers Swedbank offers banking services in several places in our four home markets. The bank is also present in malls and other public places from time to time.

As a customer, you can also use ATMs for handling cash. In Estonia, Latvia and Lithuania there are more than 1100 ATMs. In Sweden, Swedbank cooperates with Bankomat AB, which has ATMs in more than 500 Swedish locations. 

Innovative culture

Swedbank has a strong innovation culture. Over the years, Swedbank has often been at the forefront of launching new digital solutions for customers, who are becoming more digitally active. This is partly a result of the high IT maturity level in the markets we serve, but it is also due to our large private customer base and our focus on everyday banking services. Swedbank also partners with various fintech firms such as Meniga and Mina Tjänster (My Services) in a number of areas to continuously improve our offers and increase our availability.

Debit cards without a bank account

Prepaid cards are available to municipalities, county councils, authorities and state-owned enterprises in Sweden. The service is used to pay financial assistance and benefits to people without an ID number or bank account, but also as a collective debit card for employees of schools, public housing, social services, etc. The card often replaces cash-handling and can be used in all stores and ATMs; it is used by about half of the country’s municipalities.

State-guaranteed mortgage loan programmes

In the three Baltic countries, Swedbank has participated in a state-guaranteed mortgage assistance programme. The aim is to support various groups based on established criteria, so that they have the opportunity to finance a home. In Latvia, for example, families and those up to the age of 35 with higher education or professional training can apply for these loans.

Progress

To ensure progress and long-term value creation, we continuously follow up and track relevant key performance indicators. Examples of these are active customers – digital sales of our daily banking products.

Key Performance Indicators

 Targets 2023Result 2022Result 2021Result 2020

Digital active private customer as share of active customers (Group) (%)

81807976

Availability in digital channels, Internet bank (Sweden) (%)

99.8199.9699.899.74

Availability in digital channels, Internet bank (Baltic countries) (%)

99.7399.6399.8299.77

Availability in digital channels, App (Sweden) (%)

99.8199.9699.7999.71

Availability in digital channels, App (Baltic countries) (%)

99.7399.7499.7699.55