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Swedbank’s strategic focus

Core business

We focus on profitable growth in our strong and profitable core business in our home markets: Sweden, Estonia, Latvia and Lithuania. Swedbank is a bank for the many private customers, small and midsized corporates, and a selected number of large corporates requiring financing, savings, insurance, and daily banking products and services. To meet our customers’ needs, we also enter into collaborations and partnerships, with the savings banks being our most important partner. At the foundation of our core business is the ongoing transition towards a more sustainable society.

Customer value creation

Our operations are based on customer relationships and always having the customer’s best interests in mind. We focus on proactively advising customers on their terms with sustainability and simplicity as a foundation. We are a digital bank with physical meeting points and the ability to create value for customers based on their needs. Our success is built on long term relationships and an offering that allows customers to have Swedbank as a partner for all of their financial needs. We want to remain an attractive choice for the many and ensure that we deliver on the expectations of our customers by being a reliable partner throughout their lives.

Fundamentals

To be strong, profitable and at the same time ensure long term shareholder value, it is essential for us to stand on a stable foundation. The fundamentals related to regulatory compliance, internal governance and controls, stable and resilient technological infrastructure, and being an attractive workplace with a culture based on inclusion and accountability are critical. They ensure our license to operate, sound risk management, customer satisfaction and trust, engaged employees and cost efficiency, but are also central to enabling transformation in other strategic areas.

Operational efficiency

Our focus is on further reducing complexity, standardising offerings and products, and increasing efficiency in processes and ways of working in order to increase simplicity for our customers and realise the value of our investments and resources. New technology and automation are a key lever to enable further efficiencies and to release capacity for the activities that add the most value. This enables us to offer profitable products and services, leverage economies of scale, meet our customers’ expectations and keep up with the competition.